The Legend Of Doc
Bickmore quite literally wrote the book on equine care. In 1906 the company published a book entitled "A Sketch of the Development of the Modern Horse". In the text author F.S. Cooley shares the legend of a horse named "Doctor" and explains why he was chosen for Bickmore's logo:
"Doctor came to us from the West, a barefoot youngster, fresh from the farm. He was a dapple gray, of good height, with a deep chest, powerful legs and broad back, one of that type of heavy draught horses developed by Western breeders. He was tractable, good natured and willing. Strength he had in abundance, coupled with the good horse sense to use it to advantage. The numerous requirements of a large manufacturing business and training in good hands speedily brought out his many good qualities, so that when any special hard task was to be accomplished no other horse but Doctor would answer.
One of his tasks was to draw coal from the pit up into the boiler room. Small dump cars were used, running over a narrow gauge track that ended directly in front of the boiler doors. On the inside of the track, some five feet above the coal heap, was a plank just wide enough for a horse to stand upon while the cars were run by him and dumped before the further boiler. To see him drag in the heavy load and, without word from the driver, step aside upon the narrow bridge out of the way of the cars was enough to cause one to form a higher opinion of man's most faithful servant. On cold, stormy days in winter his warm perch on the plank was so much more to his liking than the outside air that in the lulls of the work it was customary to allow him to stay inside.
The glare from the open furnace doors so near, the roar of the escaping steam when the boilers blew off were not enough to disturb his period of rest. It was interest- ing to see him handle a loaded freight car. The magnificent exhibition of strength to start the ponderous load along the rails, and the nicely applied and steady pull to barely keep the car in motion afterwards was but another evidence of his unusual intelligence. In common with some of the other horses, Doctor soon learned the meaning of the noon whistle, and the hungriest man in the crew was not more averse to working over time than was he. Doctor has passed to his well-earned rest. A busy life he had, crowded with hard tasks well performed. He was worthy of the honor we bestowed upon him. His picture has interested many a horse owner in Bickmore's Gall Cure; has been seen and recognized by thousands in other lands who can not read these words, but who can and do remember " The Old Gray Horse at Work". We revere Doctor's memory."